I have lamented on many occasion the lack of Calendar synch support within the world of Windows Mobile and Windows Live. While I do believe that calendar synching is a non trivial task, I never thought it would be a show stopper (I think this may have more to do with killing a cash cow). It appears that Google has just released Google Sync for Windows Mobile (they licensed Exchange ActiveSync from Microsoft).

This is a great move for Google as the Trojan horse here is the contact list synch that comes along with the calendar synch. You may or may not have noticed that your contact list in Gmail has been slowing revamped into your who’s who list. Whoever controls your contact list controls the world! ;)