I am not sure the position I am taking here is for everyone, in fact I am sure that many organizations producing much better content than me will strongly disagree. However, my position on AMP has changed from “let’s see” to a firm “absolutely no chance”. As I wrote my original post on how DasBlog could be modified to support AMP, it was not until the final moment that I actually understood how caching was changing how consumers would interact with my content. If I may quote myself:
You actually go to this:
I understand why caching is important for further speed improvements but I am very protective of my URL, and it feels like I am ceding control to Google somehow. I am hoping that the promised SEO bump will be worth the sacrifice, we shall see.
So that is awful, what else?
One of my knee jerk reactions to hearing “Open Source” attached to a project is to assume that the community has selected and is indeed driving a particular change, and that notion is not even close to the truth, and its frankly naïve conjecture.
My conclusion is that we can do fast, mobile web apps without AMP, the techniques are well documented and losing control of your URL is not worth the caching benefits.